Established in 1991 by the NCDA, the California Sales Training Academy offers a Free Automotive Sales Training Course to promote professionalism in the retail automotive business through education. Emphasis is placed on product knowledge, ethical behavior and customer service. During the four-day course of in-person instruction, adult students prepare themselves for an exciting and financially rewarding career in the automobile industry. At the conclusion of the course, students have the knowledge to present and sell a car professionally, create referral business and develop a prospect base. Additionally, graduates receive a certificate of completion and job placement assistance. The class is free of charge to San Diego County residents. To view and save a PDF brochure about the California Sales Training Academy, click here. You can also find us on Facebook to see the latest updates and to read our 5-star student reviews.
Thousands of men and women have graduated from this course and embarked on successful careers in automotive sales. Many Dealer Members hire sales personnel and immediately enroll them so they have the benefit of this essential training before they begin training at the dealership.
The sales training course is taught from 9:00 a.m. – 3:00 p.m. (w/ breaks) from our NCDA Conference & Training Center in Mira Mesa.
Click the image above to check out a cover story about the California Sales Training Academy in San Diego DEALER magazine.
Skills & Requirements
- Must have Valid US Driver License and Clean Driving Record.
- Must be able to obtain a Vehicle Sales License from DMV.
- Must be 18 years of age or older.
- Must have a great attitude and be willing to learn.
- Must be able to attend classes in person in Mira Mesa for four consecutive days.
To register, or if you have any questions, you may call us at (858)-550-0080, or email your name, phone number, email address, class dates you’d like to attend and any comments/questions to firstname.lastname@example.org. You may also download, complete and return the CSTA Registration Form.
February 6-9, 20-23
March 6-9, 20-23
April 3-6, 17-20
May 1-4, 15-18, 30-Jun 2
June 13-16, 26-29
July 10-13, 24-27
August 7-10, 21-24
September 5-8, 18-21
October 2-5, 16-19, 30-Nov 2
November 13-16, 27-30
Be sure to check out CSTA reviews and connect with us on Facebook to keep informed of the latest news.
Specialized Seminars and Workshops
There are a variety of specialized training seminars and workshops offered throughout the year that focus on a variety of topics to assist dealership personnel with regulatory compliance issues and business improvement training. Among the seminars offered by the NCDA, or in conjunction with CNCDA and NADA, include Harassment Avoidance Training & Education, Wage & Hour Updates, Annual Legal and Regulatory Updates, Health Care Reform, Essentials of Vehicle Registration and F&I Compliance.
As new laws emerge that impact dealership operations, the NCDA will continue to provide seminars and workshops to ensure Dealer Members have the tools and knowledge needed to be compliant and meet their business needs.