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ABOUT US

New Car Dealers Association
San Diego County

Photo of the entrance to the NCDA building. Founded more than 100 years ago, the New Car Dealers Association® San Diego County (NCDA) represents the franchised new car and truck dealers in the San Diego region.

The NCDA’s role is to address and provide programs and services responsive to the needs of its Dealer Members. It seeks to speak and act on the behalf of those members in communicating with organizations and individuals who share its interests.

Membership in the New Car Dealers Association provides a front line resource to the San Diego County automotive industry and with this affiliation incorporates a variety of benefits, events and programs specifically designed for Dealer Members.

San Diego New Car Dealers Economic Impact

New car dealers have a significant and positive monetary impact on San Diego’s economy, with more than $12 billion in combined sales and employing over 14,000 full- and part-time workers. Our Economic Impact Report highlights employment statistics, tax revenue generation, advertising spending and charitable contributions – all which demonstrate that San Diego’s new car dealers are a major economic force in the county. Learn more about our Economic Impact Reports.

Associate Member Program

Businessmen in a meeting.

The NCDA offers Associate Membership to a wide range of companies and organizations that support and/or provide services to Dealer Members. This includes:

  • accounting firms
  • advertising companies
  • vehicle auction companies
  • automotive parts and services
  • consumer service organizations
  • credit companies
  • compliance and training firms
  • financial institutions
  • insurance companies/brokers
  • legal firms
  • print and electronic media companies

Click here for a directory of existing Associate Members.

Benefits of Associate Membership include: company listing in the Membership Directory, participation and sponsorship opportunities at the annual NCDA Annual Golf Tournament, opportunities to advertise and submit articles to San Diego Dealer magazine, invitation to the annual dealer dinner, a dedicated Associate Members section on the NCDA’s website and additional dealer communications options we’re presently developing. For more information, or to apply for an Associate Membership, please contact us.

Community and Educational Support

NCDA board member presenting a check to a charity.

The New Car Dealers Association and its Dealers Members support the San Diego County community through a variety of philanthropic programs and contributions. During the past several years, the NCDA and its Dealer Members have provided millions of dollars to support underprivileged youth, children and young people with disabilities, home-bound senior citizens, and military families in need.

For more than a decade, franchised new car dealers have provided the funds for Meals on Wheels San Diego to deliver Thanksgiving meals to all its clients. Dealers played a major role in establishing Honor Flight San Diego, an organization that assists World War II veterans fly to Washington, DC to see their memorial and be honored for their service. Additionally, franchised new car dealers support organizations like the California Highway Patrol’s Auto Theft Advisory Committee, which annually honors law enforcement officers who recover stolen vehicles and arrest those who are involved in auto theft in San Diego County.

Additionally, the NCDA provides educational support for students in San Diego County seeking careers in the automotive industry through the New Car Dealers Association Endowed Scholarship.

Submit a Donation Request

Please note: We are no longer taking additional charitable donation
requests at this time as we have already allocated our budget for 2024. 

National Automotive Technology Competition

Auto tech students working on a vehicle.

For more than a decade, the NCDA has sponsored teams from San Diego County high schools to participate in the annual National Automotive Technology Competition held in conjunction with the New York International Auto Show. The National Automotive Technology Competition is a test of skill, a measure of knowledge, and a race against the clock all rolled into one. It features hundreds of the nation’s best high school automotive education students from across the country competing for the title of Nation’s Best Automotive Technician. Unfortunately, this competition was suspended during COVID and hasn’t yet restarted.

NCDA Annual Golf  Tournament

NCDA members at the NCDA golf tournament.

Every spring, the NCDA hosts its annual golf outing that brings together Dealer and Associate Members for an exciting and competitive day of golf. In addition to trophies for Best Gross and Net scores, competitions include a putting contest, longest drive, closest to the pin and the always challenging hole-in-one contest.

The day concludes with a festive cocktail reception, luncheon and famed opportunity drawing.

San Diego
International Auto Show

Product specialist on a turntable at the San Diego Auto Show.

Owned, produced and presented by the New Car Dealers Association, the San Diego International Auto Show has grown to become the second largest auto show in California and the highest-attended consumer event at the San Diego Convention Center. Chosen as a global destination for manufacturers to showcase their products, the San Diego International Auto Show – Where the Cars are the Stars – is one of the primary means of stimulating automobile sales throughout the county. Learn More >>


SALES TRAINING ACADEMY

Join this free Automotive Sales Training course to promote professionalism through education. Emphasis is placed on product knowledge, ethical behavior and customer service. Learn More

AUTO OUTLOOK REPORT

Quarterly Report provides an expanded look at new vehicles registrations, sales trends and projections as well as sales of pre-owned vehicles throughout the county. View Reports


DEALERSHIP LOCATIONS

Search our interactive map to find your next vehicle! No matter what your make or model, you can easily find the closest auto dealer near you. Locate a Dealer
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