State and National Association Memberships

The New Car Dealers Association is one of only a few organizations in the country that pays for both state and national automotive association dues for its Dealer Members. This benefit alone exceeds the amount some dealerships pay in annual dues to the NCDA.

California New Car Dealers AssociationBy paying for memberships in the National Automobile Dealers Association (NADA) and the California New Car Dealers NADAlogo-newAssociation (CNCDA), the NCDA is providing its Dealer Members with access to critical industry information, regulatory assistance, training programs and legislative representation at the state and national level.Additionally, it provides opportunities for Dealer Members to participate in annual events such as NADA’s Annual Convention & Expo and Washington, DC Legislative Conference and CNCDA’s Dealer Day.

Local, State and National Legislative Representation

shakeThe NCDA continuously monitors state and national legislation and regulatory activities under consideration which may positively or negatively impact new car dealers and their operations. Regular visits are made to Sacramento to discuss pertinent issues with CNCDA staff and coordinate lobbying efforts with state lawmakers. Each year, the NCDA coordinates dealer meetings in Sacramento in conjunction with Dealer Day as face-to-face meetings with legislators are a powerful tool in representing dealers’ interests and viewpoints on pending legislation.

Likewise, association staff work in conjunction with NADA staff and House of Representative Members representing San Diego County to ensure the interests of NCDA Dealers are well represented at the federal level. NCDA staff regularly attends NADA’s Washington, DC Legislative Conference and meets with San Diego congress members to share concerns about the potential impacts of federal legislation and regulations on Dealer Members and their operations.

Training Programs

cstaThe California Sales Training Academy is offering a Free Automotive Sales Training course, to promote professionalism in the retail automotive business through education. Emphasis is placed on product knowledge, ethical behavior and customer service. During the four-day course of instruction, adult students prepare themselves for an exciting and financially rewarding career in the automobile industry. Click here for more info.


Staar trainingThe Specialized Training Academy for Automotive Retailers (STAAR) program offers a variety of seminars and workshops throughout the year designed to assist dealership personnel with regulatory compliance issues and business improvement training. Click here for more info.


Communication Tools

dealer_cover-fall-2016Today’s rapidly changing business environment requires a variety of communications media. In an effort to provide pertinent and timely information, Dealer Alerts, email blasts and website postings at are important tools used to communicate with NCDA Dealer Members. also serves as an important information resource for Dealer Members. In addition to Dealer Alerts, event information, seminar registration and updates on regulations and laws impacting dealership operations can be found in the Dealers Only section.

San Diego DEALER, the NCDA’s award-winning quarterly magazine, is distributed to both Dealer Members and Associate Members. It includes feature articles on Dealer Members, regulatory, legal and legislative information, and highlights from Quarterly Auto Outlook Reports (click here for latest issue). For advertising information, please click here.

Members can also follow us on LinkedIn and Facebook for news and announcements relevant to San Diego New Car Dealers.

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Vehicle Sales and Economic Impact Reports

Auto OutlookEach month, the NCDA distributes San Diego Auto Outlook which provides Dealer Members with a comprehensive report on new vehicle registrations by brand.  The Auto Outlook Quarterly Report provides an expanded look at new vehicles registrations, sales trends and projections as well as sales of pre-owned vehicles throughout the county. These reports are prepared exclusively for NCDA Dealer Members, are provided at no cost and are available on the NCDA website.
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The annual Economic Impact Report highlights the significant positive monetary impact dealers have on San Diego’s economy. The report highlights employment statistics, tax revenue generation, advertising spending and charitable contributions – all which demonstrate that San Diego’s automotive dealers are a major economic force in the county. These reports are distributed to Dealer Members and Associate Members as well as to local, state and federal elected officials as a reminder of the extraordinary contributions NCDA Dealer Members present to the economic growth in the region.  Download a PDF of the Economic Impact Report for 2017.

Annual Membership Directory

Each year, the NCDA surveys Dealer Members and Associate Members to create the Membership Directory. This concise booklet provides key contact information about Dealer Principals and their dealerships as well as Associate Members and their respective companies or organizations. Periodic updates are provided throughout the year to keep the directory’s information as up-to-date as possible. In addition, there is an online Associate Member Directory for use as a tool by dealers to find products and services offered by Associate Members.

Dealer Member as its TIME Dealer of the Year Award

During the past Five decades, the NCDA has selected a Dealer Member as its TIME Dealer of the Year award winner and nominated that Dealer Member for the national award. The TIME Dealer of the Year award is one of the industry’s most prestigious. Each winner’s portrait is prominently displayed in Quality Hall the NCDA’s primary conference room for dealer-related meetings and presentations.

Meeting and Conference Rooms

Conference RoomThe NCDA headquarters is located at 10065 Mesa Ridge Court and provides over 20,000 square feet of state-of-the-art meeting space. Conference rooms equipped with the latest audio/visual presentation equipment can accommodate groups ranging from 25-50. The Video Conference Center can seat up to 100 in a classroom style setting. Dealer Members and their advertising and training groups are encouraged to utilize our facilities free of charge, representing a significant financial savings as compared to meeting at hotels or similar conference facilities.