|
As a group, San Diego’s new car dealers are one of the larger employers in San
Diego County. The economic impact these dealers have on our community is extraordinary
as highlighted in their contributions to San Diego’s economy (2007 figures1):
Vehicle Sales
- Total dollar sales: $7 billion
- New and used vehicles sold: 233,017
Employment & Benefits
- 11,208 employees
- Total payroll: $1.24 billion
- Personnel benefits paid: $81.7 million
Financial Contributions
- Dealership taxable sales: $4.8 billion
- Sales tax collected: $425 million
- Federal, state, local taxes paid or collected: $586 million
- Payroll taxes: $97.8 million
- Real estate/business property taxes paid: $24.7 million
- Local Advertising: $97.9 million
- Federal, state and local taxes generated: $591 million
- Charitable Contributions: $10.2 million
Additionally, San Diego’s New Car Dealers Association® (NCDA) owns, produces and
operates the San Diego International Auto Show®. San Diego’s Auto Show is the
sixth-largest in the country and is the nation’s highest-attended five-day auto
show. The 2009 Show opens Wednesday, December 31, 2008 and runs through Sunday,
January 4, 2009.
This perennial showcase of the latest domestic and international cars, trucks,
crossover vehicles, sport utility vehicles, minivans and concept and specialty
vehicles is one of the primary means of stimulating automotive sales throughout
San Diego County.
The NCDA and its Dealer Members also support the San Diego community through
a variety of philanthropic programs and contributions. During the past several
years, the NCDA and its dealer members have provided millions of dollars of support
to underprivileged youth, children and young people with disabilities, domestically-abused
women and their children, military families, home-bound senior citizens and others
with special needs as a way of giving back to the San Diego community and its
citizens.
The NCDA also provides educational support for students in San Diego County seeking
careers in the automotive industry through the New Car Dealers Association of
San Diego Endowed Scholarship. A scholarship fund has been established at Northwood
University and provides monies to deserving San Diego students. For more than
40 years, Northwood University has prepared students for careers in automobile
distribution, sales, marketing, finance, management and service.
The NCDA also provides automotive sales training through the California Sales
Training Academy (CSTA). CSTA was established in 1991 to promote professionalism
in the retail automobile business through education. Emphasis is placed on product
knowledge, ethical behavior and customer service. During the four-day course of
instruction, adult students prepare themselves for an exciting and rewarding career
in the automobile industry.
CSTA is open to all San Diego residents at no charge, and all course materials
are provided. At the conclusion of the course, graduates receive a certificate
of completion and job placement assistance through the dealership referral program.
1-Source: California Motor Car Dealers Association 2008 Economic Impact Report |
